Streaming television advertising refers to promotional content that is integrated into programming viewed via internet-connected devices, distinguishing it from advertisements typically encountered on conventional linear television. These ads are strategically placed either prior to or during the streaming of content on platforms that support advertisements, enhancing the viewer's experience while generating revenue for the service providers.
Not only is the commitment less, but streaming advertising dollars go much further in reaching the right audience. Linear TV ads are bought on Gross Rating Points (GRP), essentially hoping that a percentage of viewers are within the target audience. Instead, streaming service ads can be specifically targeted to the correct audience, whether that is a specific demographic or an interest (ex. streamers who are currently looking to purchase an automobile). This ensures that everyone who sees the ad within the campaign has a high potential to convert.
If you want to create an effective (emphasis on effective) Ad, there is a little more than meets the eye. Sure, you could simply grab a microphone and say whatever comes to mind, but how effective will it be? For them to be effective, you need to do some research and be methodological.
