PROGRAMMATIC ADVERTISING & INTEGRATED MEDIA BUYING
Sponsored By The Cognitive Institute of Dallas
The Dallas Cognitive Institute, in collaboration with Healthy Families First (WHFF Broadcast & Media), is dedicated to addressing critical issues surrounding disproportionality and the alarming rates of child abductions. Our primary objective is to provide support to families during their recovery process, ensuring that parents have the resources they need to regain stability. We believe in the importance of allowing families to share their experiences, fostering a sense of community and understanding.
One of the significant advantages of streaming TV advertising is its ability to deliver a more targeted approach to reaching audiences. Unlike traditional linear television, where advertisements are purchased based on Gross Rating Points (GRP) with the hope that a portion of the audience aligns with the desired demographic, streaming ads can be tailored to specific groups. This precision allows advertisers to connect with individuals based on particular interests or demographics, such as potential car buyers, thereby increasing the likelihood of conversion among viewers exposed to the campaign.
egilbert@whff.tv
