Streaming TV advertising is advertising that runs within TV content watched through an internet-connected device rather than ads you may see on traditional linear television. These streaming TV ads will appear either before or during streaming content found on ad-supported networks and apps
Not only is the commitment less, but streaming advertising dollars go much further in reaching the right audience. Linear TV ads are bought on Gross Rating Points (GRP), essentially hoping that a percentage of viewers are within the target audience. Instead, streaming service ads can be specifically targeted to the correct audience, whether that is a specific demographic or an interest (ex. streamers who are currently looking to purchase an automobile). This ensures that everyone who sees the ad within the campaign has a high potential to convert.
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If you want to create an effective (emphasis on effective) Ad, there is a little more than meets the eye. Sure, you could simply grab a microphone and say whatever comes to mind, but how effective will it be? For them to be effective, you need to do some research and be methodological.
